The E.P.I.C. Format

ENGAGE

Definition: Draw someone into conversation, for instance with a startling fact, a statement of a problem, a question, or by acknowledging what they’re committed to.   (Tip: Assume intimacy)

PROPOSE

Definition: State the solution or initiative that you’re proposing.
(Tip: Be bold!)

ILLUSTRATE

Definition: Use examples and stories to make your proposal vivid to the listener.  (Tip: use the illustration that moves you.)

CALL TO ACTION

Definition: Make one or more powerful requests.  (Tip: Assume they could be as committed as you are, and just need to be asked.)

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